Beware the Big Errors of ‘Big Data’

https://www.wired.com/2013/02/big-data-means-big-errors-people/

We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data.” With big data, researchers have brought cherry-picking to an industrial level.

Modernity provides too many variables, but too little data per variable. So the spurious relationships grow much, much faster than real information.

 

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